Our Research

Paternity and Shared Parental Leave
Since shared parental leave was introduced in 2015, less than 2% of parents have taken advantage of the initiative. To find out why there’s been such a low uptake we want to know what factors influence a partner’s decision to take parental leave. We’re looking for men who live in the UK who have at least one child or are expecting a child to complete our short survey.

Reducing anxiety of parents in the workplace
We are running a Real World Validation’ study to measure the impact of our digital midwife support using a scientifically validated protocol. The aim is to prove that our on-demand midwife support is a preventative aid for mental health issues, specifically anxiety, in pregnant women, first-time mothers and new parents. The results of the study are set to deepen our understanding of how parents should be supported in the workplace. If you’d like to be involved submit an enquiry below.
Why lactation rooms in the workplace matter
Lactation rooms in the workplace are essential for working mums who want to continue breastfeeding their babies after returning to work. These rooms provide a private and comfortable space for nursing mothers to express milk and also store it until they can take it home to their babies.
How employers can support parents by reducing the mental load
The mental load that employees carry can impact so much, whether that’s their job satisfaction, productivity, or their overall well-being. In fact, the mental load can have a detrimental impact on your employees’ mental health. As an employer, it’s important to support the people working for you to balance the demands of their jobs and other things they may have going on in their lives.
Supporting Male Dominated Sectors
There’s a wide range of issues within male dominated sectors but one in particular is how un-family friendly they can be. This has other repercussions that go much further than employees being unable to spend time with their families. It has a huge impact on the mental well-being of the men in those sectors and women often struggle to stay in their jobs in those industries once they become mothers.
Parent Promise Partners with We Seek Care to Provide Pregnancy Loss Support
We believe that businesses have a duty to look after the wellbeing of parents who work for them. After all, the majority of the working population are parents. There are many ways employers can support employees. Additional neonatal leave should be standard. But there are other things like having access to a one-to-one midwife, or other health professionals
Case Study: How family friendly benefits are making a difference at BPE
80% of the workforce will become parents at some point in their careers. Read about how BPE solicitors were able to introduce a simple solution that has had a high impact on expectant parents at the organisation.
Neonatal support
We believe that businesses have a duty to look after the wellbeing of parents who work for them. After all, the majority of the working population are parents. There are many ways employers can support employees. Additional neonatal leave should be standard. But there are other things like having access to a one-to-one midwife, or other health professionals
Supporting the return to work transition
Returning to work after having a child can be a difficult transition for both mums and dads. However, with the right support, policies, culture and planning, your employees' return to work transition can be a positive experience for both parents and children, while also being highly beneficial for your profit margins too.
FTSE100 companies with gender neutral parent leave – 2023
We researched the parental leave packages of the top 100 companies listed on the London Stock Exchange and we found that a fifth of FTSE100 companies offer gender neutral parental leave. This move is a major step forward in the fight for gender equality in the workplace.
FTSE100 companies ranked by parental leave offer – 2023
Ever wondered what The FTSE 100 are doing for parents ? We have ranked the FTSE100 companies by their maternity leave and Paternity leave packages. Our research has found that the majority of companies offer generous maternity leave packages, with some offering up to a year of paid leave.
What makes a great family friendly employer in 2023?
Being a family friendly employer has massive benefits. The pay off doesn’t just include healthier and happier children and parents, it also leads to greater gender equality as well as sustainable growth. Having family friendly policies is linked to better workforce productivity and the ability to attract, motivate and retain employees.