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Privacy Policy

Parent Promise by Dearbump (“We”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Who are we?

Dearbump Ltd, a company registered in England and Wales under number 11217852 and trading as Parent Promise. For the purposes of the Data Protection Act 2018 (UK GDRP) and the General Data Protection Regulation EU 2016/679 (EU GDPR) Dearbump is the data controller, as described in this privacy policy unless otherwise stated. 

Information we may collect from you

We may collect and process the following data about you:

  1. Personal identifiers & characteristics, contact details (for example, name, address, telephone number, email address.
  2. Special category data including sex & due date.  
  3. Details of transactions you carry out through our site and of the fulfilment of your orders.
  4. If you contact us, we may keep a record of that correspondence.
  5. Dearbump may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  6. Details of your visits to our site (including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise) and the resources that you access.
  7. We may collect information about your computer & device including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about users’ browsing actions and patterns, and does not identify you as an individual.
  8. Aggregated and anonymised data, for any purpose. Aggregated data may come from your personal data but does not directly or indirectly identify you. For example, we may aggregate your usage data to calculate the number of times users use our chat function, and this data may be shared with your employer.

How we get personal information and why we have it.

Most of the personal information we process is provided to us directly by you under these circumstances:

  1. Filling in forms on our site www.dearbump.com (our site), and https://bump.force.com. This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information [when you enter a competition or promotion sponsored by dearbump.com and] when you report a problem with our site.
  2. Contact data of customer account holders may be collected in the course of our marketing and sales activities or through the submission of forms on Dearbump’s website(s).

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer. 
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • Trusted third parties may assist us in providing specific services or functions on our behalf, such as our digital support on WhatsApp and our live midwife chat on our website.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.
  • If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those, which were the subject of a previous sale to you.
  • We collect special category data such as due date & sex in order to provide Dearbump services that are targeted towards you to ensure you receive the most relevent information and products. 
  • We collect additional special category data e.g ethnicity for strictly research purposes. In this instance all personal identifiable data is removed to ensure anonymity. 
  • If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form in which we collect your data (the registration form).

 [We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.]

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are: 

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting [operations@dearbump.com]

(b) We have a legitimate interest to communicate with you to deliver our services, and for business development reasons.

(c) We have a contractual obligation.

We will dispose of your personal information after the end of services, when you opt out of receiving marketing materials or when you request for us to do so (see Your Data Protection rights). Special category data will be anonymised after 5 years therefore no personal identifiers will be associated with the data; the data will be used for research/statistics purposes. For users of our digital chat with a midwife we will keep data for 7 years.

Disclosure of your information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

  1. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  2. If dearbump or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  3. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of dearbump, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

How we store your personal data

Your information is securely stored.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Dearbump will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted [using SSL technology].] Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your data protection rights

Under data protection law, you have rights including:

  1. Your right of access – You have the right to ask us for copies of your personal information.
  2. Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  3. Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
  4. Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  5. Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.
  6. Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
  7. You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at [operations@dearbump.com].

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. You are not required to pay any charge for exercising your rights.Please contact us at [operations@dearbumb.com] if you wish to make a request.  If you make a request, we have one month to respond to you.

Cookie Policy

What are cookies?

A cookie is a piece of data from a website that is stored within a web browser that the website can retrieve at a later time. Cookies are used to tell the server that users have returned to a particular website.They are used to make websites work, or work more efficiently as well as to provide information to the owners of the site.

How do we use cookies?

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. We also use cookies from Google Analytics to find out how you use our website, including, but not limited to, traffic data, location data, weblogs, and information about your computer & device. This is statistical data and does not identify any individual.

We collect the following cookies:

Strictly required Cookies

These cookies are required for the website to run and cannot be switched off. Such cookies are only set in response to actions made by you such as language, currency, login session, privacy preferences. You can set your browser to block these cookies but this might affect the way our site is working

Analytics & Statistics

These cookies allow us to measure visitors traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others.

Marketing & retargeting

These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.

Functional Cookies

These cookies enable our website to offer additional functions and personal settings. They can be set by us or by third-party service providers that we have placed on our pages. If you do not allow these cookies, these or some of these services may not work properly.

How do I change my cookie settings?

You can change your cookie settings through your web browser. To find information relating to individual browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

Changes to our privacy & cookie policies

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Our Contact Details

Questions, comments and requests regarding this privacy/cookie policy are welcomed and should be addressed to operations@dearbump.com.